Functional and Pragmatic Role of Euphemisms and Dysphemisms in English Political Discourse and the Media

This article examines the definition of euphemisms, areas use, positive and negative aspects, styles use relationship between euphemisms dysphemisms, their role in modern English-language political journalistic texts. The functioning euphemistic dysphemistic units discourses is also highlighted, all reasons for occurrence various communicative situations are analyzed. We tried to present main functions dysphemisms discourse mass media. In language politicians media, phenomenon euphemism dysphemia one bright indicators social transformations. Researchers these phenomena speak a tendency avoid direct nomination objects abstract things, due reluctance offend others. order not hurt someone's feelings, people often try mitigate potentially impact statements by using more acceptable alternatives. means that whenever we faced with sensitive topic, choose words minimize offensive or harsh effect on listeners. A decisive distinguishing played broad context utterance, which includes extralinguistic situation, as well immediate linguistic environment lexeme. Euphemism reflect social, cultural, moral values, even peculiarities worldview thinking only speech individual personalities, but portrait society general. Euphemisms completely depend assessments certain accepted society, what permissible not. Hence need systematic study connection cultural changes.